• Skip to main content
  • Skip to primary sidebar

Our Life Plan

Compare Retirement Savings & Investment Options

LV= ISAs

With a rich 75 year history, LV is an award-winning mutual protection, savings and retirement provider, working with a wide range of financial companies to offer independent, regulated financial advice to its customers. The company has over 1.28million customers who enjoy life insurance, income protection, investments and retirement income solutions such as equity release, fixed term annuities and drawdown products.

Stocks and Shares ISA

The LV= Stocks and Shares ISA is a tax-efficient way of saving as there is no capital gains tax (CGT) on growth and no tax on income or interest within an ISA. It offers the choice of three global multi-asset funds; ISA Cautious, ISA Balanced or ISA Growth, managed by Columbia Threadneedle Investments.

All funds are risk-rated by leading market analysts, Defaqto and Distribution Technology. The minimum investment in a lump sum is £10,000, the maximum allowance each year is £20,000. To qualify you must be a UK resident aged 18 and over; the maximum age is 84 years old.

Other Services

LV offers a range of financial and related services including home, car, pet and travel insurance, bonds, SIPPs, income protection and investment opportunities.

LV Reviews and Ratings

There are a huge number of online reviews on Trust Pilot for LV=, which in the main are excellent with users praising the easy-to-use website, its competitive pricing, speed of response and straightforward processes. Customer enjoy the simple process and competitive prices, as well as the excellent, straightforward service that is given.

Trustpilot – 4.8/5 (based on 44,621 reviews)
Reviews.io – 3.4/5 (based on 218 reviews)

Pros

  • A company with longevity and a rich 175 year history
  • Excellent online customer reviews
  • Access to a selected range of leading investment managers
  • A large range of blended investment solutions to choose from
  • All funds are risk-rated by leading market analysts, Defaqto and Distribution Technology
  • Member benefits, such as discounts on other products
  • Moneyfacts 5 Star Rating and Defaqto Gold Certification
  • A clear, well laid-out website
  • Useful adviser hub with access to online resources and valuation tools
  • A wealth of downloadable supporting literature
  • Fast, simple on-boarding process

Cons

  • Stocks and Shares ISAs only
  • Cash ISAs, Lifetime ISAs and other ISA products not offered
  • Some instances of poor customer service from several unhappy clients
  • A very large website with a lot of overwhelming information
  • Difficult to navigate through all the online content
  • At least £3,000 must be in LV= Core funds before taking other investment options
  • £25 administration fee for each additional fund switch
  • A large minimum investment £10,000

Website: LV=

Primary Sidebar

Top 138 ISA Providers Comparison

Top 50 SIPP Providers UK Comparison

Top 62 Stocks & Shares ISA Provider Comparison

Top 54 Cash ISA Providers Comparison

Top 56 Junior ISA Providers Comparison

Top 27 Innovative Finance ISA Providers

  • Life Insurance
  • Equity Release
  • Funeral Plans
  • ISAs
  • Wills
  • Research

Blog · Contact · About Us · Privacy Policy · Terms of Use
Copyright © 2025 OurLifePlan.co.uk
Disclaimer: OurLifePlan.co.uk is a retirement and end of life information website only. We are not an insurer, financial planer, financial advisor, broker and/or other financial institution and as such we are not authorised or regulated by the FCA to offer financial advice. We can't recommend any of the products and/or services featured on the site. We strongly urge you to seek independent professional advice before buying any financial product and/or service. Companies are ranked in no particular order and higher ranking does not imply one company is better than another. We do our best to make it clear when information was published and try to keep it up to date and correct. However, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, prices, products and/or services. You use this website at your own risk and we accept no liability for any loss suffered. We work with FCA authorised and regulated firms who may pay us a commission for referring you to them but this has no impact on our content and helps keep this website free to use and will be fully disclosed. OurLifePlan.co.uk is the trading name of Brilliant British Ltd (Company number 10490224)