Aviva is a composite insurer made up of separate businesses that offer a large range of insurance and savings products from car, home and health insurance to pensions and investments. Aviva is the UK’s largest insurance company with over 15 million customers. Previously Aviva was known as Norwich Union but rebranded in 2009.
Aviva’s Personal Pension Plan is of individuals under 75 who want to invest for retirement in a tax-efficient way. With contributions from the Government in most cases an additional 20% will be added to your investment pot.
Aviva specialises in insurance, with a range of products including motor insurance, life insurance, health insurance and home insurance. The company offers investment products such as investment accounts, stocks, shares and ISAs.
Aviva Reviews and Ratings
Online reviews for Aviva from Trust Pilot are generally quite poor with users complaining about poor customer service levels, bad communication and lengthy waiting times throughout the administrative process. Some reviewers have noted a lack of competitiveness in the company’s pricing. Reviewers on Feefo have given much better scores however, pleased with the ease and responsiveness of the company’s website as well as a helpful, friendly customer service experience.
- Credible market-leading insurance company
- Manage online: stop, start or change payments with no penalties
- Flexible retirement options from age 55 onwards
- Flexible payment options: pay in monthly, yearly or one-off
- Leave money to a loved one if you pass away
- Good online resource and downloadable information packs
- Aviva’s Financial Advisors rated 4.6/5 in a 2019 survey
- Discount on fees over £20,000 investment
- Product for under 75s only
- Statement only sent annually
- Some poor reviews and bad customer experiences
- Complaints very slow to be resolved
- A large, fairly overwhelming website